Digital Media News | Ad Trafficking

Jun 18, 2021 11:15:00 AM

4 Rules Every Ad Trafficker Should Follow

When it comes to searching for new sales and advertising strategies that you can make use of in the online world, it seems as though evolving opportunities are emerging every day. The process of "Ad trafficking" refers to the strategy involved in selling services for advertising purposes (ad operations) to different clients across the World. The idea is that an ad trafficker will have the know-how and skills required to place the advertisement given to him or her in the perfect location to attract the intended audience, and ensure that they convert.

For example, if it's your intention to sell people home insurance, then the best place for an ad trafficker to situate your advertisement may be on a real estate website or a forum for new house owners. For those new to the world of Ad trafficking, finding the perfect rules to follow and understanding the "best practices" that will ensure they always give their clients the ideal results can be a difficult process. Following, we will cover just some of the things that every ad trafficker should do when hoping to excel at their task.

Jun 15, 2021 9:45:00 AM

4 Qualities Ad Traffickers Need

Ad traffickers have an important role to play when it comes to maximizing the potential success of your online marketing campaign. They are the professionals responsible for uploading and submitting various advertisements to different mediums, including print, broadcasting, and Internet venues or platforms. Not only that, but they're also responsible for tracking the progress of the campaign that you get involved in, all the way from conception of the original idea, to the delivery into the minds and thoughts of your audience.

A good Ad trafficker will monitor deadlines, keep track of billing information, and deal with the complications involved with advertisement placement and scheduling. Throughout the progress of your advertising campaign, your trafficker will coordinate the movement of various creative projects, ideas, and advertisements, as well as any associated paperwork that may be relevant to your business.

With so much important work to be done, it's crucial to make sure that you hire the right Ad Trafficker if you want to make a great impression on your audience. Following, we'll cover some of the most important qualities to look for in an Ad trafficker, so you know how to separate the experts, from the amateurs.

Jun 10, 2021 9:45:00 AM

4 Hurdles Ad Traffickers Commonly Face

For those who don't know, ad trafficking is a technique used in marketing and sales strategies, intended to sell advertising services to businesses and various other clients. The ad trafficking agent responsible for managing these advertisements will place the media and creative in strategic locations to enhance the chances that interested customers will see it, and convert.

Typically, professional Internet ad traffickers will work closely with their clients to carefully develop and place banner ads or similar tools on a range of specific websites. The aim is to create an effective advertising campaign based on recognizing the ad formats most likely to attract the attention of the client's target market. Depending on how successful a particular ad series may be, the client may request additional impressions when they feel as though the trafficking is generating a higher level of conversions, and the client will be able to have input throughout various stages of the ad campaign.

May 19, 2021 8:45:00 AM

What Is Ad Operations and How To Keep Your Ad Ops Team Happy?

Advertising makes up a crucial part of developing a successful online presence and bringing in new revenue. Any thriving marketing expert or publisher must employ an effective ad operations company if they want to make sure that everything continues to go smoothly with their future strategy. However, although some people already know how important ad operations may be, others are left wondering what it's actually for.

Ad operations teams work with online and digital strategies to help publishers manage their advertising campaigns and maximize potential revenue. Digital advertisers may offer anything from display advertising in the form of rich media and banner advertising, to search marketing, text advertising, mobile ads, and video advertising. So once you've established just how important ad operations actually are to your business, how do you ensure that you can keep your team happy?