Banner ads have gotten something of a bad reputation over the years - mostly because digital marketers really didn't understand how to use them until very recently. A lot of advertising experts have delivered informative articles and blogs about how you can upgrade and improve your banner advertisements to encourage greater numbers of clicks, and better engagement from your audience, but few people focus on how banner ads can continue to give brands value too.

After all, while it's important to make sure that you're giving your customers a good experience with your marketing efforts, it's also essential to ensure that your marketing budget is being spent on measures that actually profit you in some way. Following, we'll address some of the things that banner advertisements really do well, so you can determine how each click is really having an impact on your business.

1. Building Brand Awareness

One of the most important things you need to think about when creating an effective banner ad an effective banner ad, is how it's going to convince your customer to engage with your brand. This means that one of the primary benefits of banner advertising is the fact that it can help your target market to see and get to know your company. It's hard to measure brand awareness through metrics like click-through-rate, but that doesn't mean that it's not crucial to the success of your company. After all, there's a huge difference between being someone's one-time spontaneous purchase, and becoming a household name for your products and services.

A banner ad can be part of the collection of elements that contribute to your brand image, and the way that you present yourself through all aspects of marketing and advertisement, so make sure that you remain consistent.

2. Targeted Banner Ads

Running a successful advertisement campaign isn't just about reaching out to people and making your voice heard - it's also about ensuring that you reach the right people. Banner advertisements, when used in various different ways, through various mediums, can be a great way to help you learn more about your target audience. For example, you can track how many people click on your banner when exposed to it through different websites, and make a note of important data about those clicks, for example:

• The average age of your audience
• Where your audience comes from
• Which images are the most engaging on your ads
• What ad-copy you can use to reach out to your chosen market

Through banner ads and A/B testing, each click becomes a way for you to improve your marketing strategy, and make more out of your advertising budget.

3. Banner Ads Should Be Uniqueness

While measures have been taken in the digital marketing industry to standardize the size, shape, and expectations behind display advertisement solutions, the opportunities when it comes to creating a banner ad for your company are virtually limitless. While it's important to stay within the standards when you're working with ad networks and programmatic advertising, direct site discussions can also create new opportunities that aren't available elsewhere.

If you track down a website that's important to your customer base, or you find a location which could be crucial to your display advertising efforts, then you can speak with them to develop solutions that work perfectly for you and your company. This also gives you a chance to define yourself as unique, and stand out from the crowd of competing companies attempting to draw in the same audience that you're advertising towards.

4. Cost Efficiency

Having that all-important customer click on one of your banner ads is a success that comes at a cost, but this form of display advertising actually comes at a price that is a lot lower than what you'd normally receive from other forms of media. Depending on how you choose to use your banner creative, and where you want your advertisement to be displayed, the value that you receive through customer conversions can significantly outweigh the amount you have to spend on your marketing efforts in the first place.

In other words, while your customer benefits from the information, entertainment, or value that your banner has given them - prompting them to click through to your landing page, you benefit from the success of a new conversion, without paying excessive amounts on high-tech marketing techniques.