Digital Media News

Let's face it, quality content is hard to create and keep fresh, be it on a website or within a banner advertisement. We might all agree that a website or blog fed daily with fresh content will probably capture and keep more loyal fans than a web presence that never changes. Furthermore, content that engages visitors and creates a dialogue is even more powerful. But there are challenges and trade offs between static and dynamic advertisement content. 

Let's take a look at some examples and list the pros and cons.

Static Content

Examples: website pages; social media profiles; eBooks; whitepapers; ppc ads; social media ads; banner ads;videos and one-way webinars.

The eagle eyed amongst you may think that videos and webinars or rotating banners are‘dynamic’ because they move or change over time, but each of them is really one event that doesn't change, with a beginning, middle, end and a single purpose.

Mobile advertising is here to stay and is one of the fastest growing and powerful means to digital advertising. So, what’s so great about mobile advertising? Smartphones and other mobile devices have a profound advantage as an advertising medium, in that they are always within reach of their users. No other advertising platform has the power to connect with as many potential customers, as often. With this level of access, mobile advertisers must focus on creating positive experiences with their ads to avoid alienating potential customers.

Be better at online media buying. That isn't just friendly advice, it's essential if you want to get your hands on a piece of success. You might have a great display advertising campaign in the works, but that doesn't mean you won't be searching for ways to enhance your tactics for direct-response. Buying display ads, banners and/or text can be a fantastic way to engage customers.

The way that you manage your campaign is up to you. You may focus your advertising scheme to be oriented to direct-response, including product sales and lead generation. On the other hand, you may focus your advertising completely on branding, in an attempt to build name recognition and brand awareness over time.

In the USA, mobile advertising spend is growing at a faster rate than any other advertising method. We shouldn’t be surprised. It’s thought that the average person spends hours a day on their phone. Now that might not sound like much, but for advertisers, it’s gold dust. Think about it – long do you look at a flyer, brochure or billboard?

That figure amounts up to 23 days a year and 3.9 years from the average person’s life. Throw in the fact that nearly two thirds of Americans have a smartphone and it’s no wonder that advertisers are focusing on our trusted handheld devices.

But do you really know how to implement an effective mobile advertising campaign? Here are 10 things to consider:

Mobile advertising is becoming more and more popular and important all the time. It’s no secret that we’re deserting our desktops for tablets and smartphones; in fact, mobile traffic is set to overtake desktop this year. With a mobile device people can do so much more on the Internet: anytime, anywhere. So above anything else, today’s marketing teams should be focusing on these ‘always-on’ consumers.

Take a look at the stats to see how this mobile advertising trend is exploding:

-          UK advertisers invested an average of £1 in every £6 they spent on digital mobile advertising last year.

-          Spend on mobile advertising doubled year on year to pass the £1bn mark for the first time. And mobile ad spend is expected to nearly double again in 2014 to almost £2.26 billion (32% of total digital).

-          On the back of this, m-commerce is expected to increase by 53.3% in 2014, more than triple the 15% growth rate for retail ecommerce.

ExactDrive is excited to be on Avocet Communications' podcast, Integrate & Ignite. The podcast explores the nature of what it means to be at the helm in the C-suite. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated business and marketing strategy – and a solid, inspired brand presence – is to success and longevity.